After having developed our mindmaps, the next step in the development of our project was an in-depth brainstorming session. This allowed us to precisely define the problem we were trying to solve, our target and our market, as you can see below :
The purpose of our application is to help the French inform themselves
about ecological and environmental issues. Our
thinking is based on the following statement : Everybody doesn’t have
the same knowledge about the environment and so, we don’t act equally
for the planet.
We are part of the first generation that knows, that can and that must
act. Ignorance, indifference or concealment, humans can no longer find
excuses.
People need to educate themselves.
Our main goal is to
raise awareness regarding climate change. We are
optimistic and we tend to think that if people have daily information
about our dear planet, it can encourage them to take action to preserve
it.
Our project is for those who are already making small changes in their
way of life like waste sorting, stop buying fast fashion clothes…) AND
for people who barely know their personal and global impact on the
planet and that are ready to take the first step.
Then we made a model of our project. This was the first draft of what
our application would look like. It allowed us to think for the first
time about how we could improve the user experience.
In fact, wireframes are simple black and white layouts that indicate
the specific size and location of page elements, site features,
conversion areas and navigation for your website/application.
We have chosen to test our application on a rather young target. Even so, it is aimed at all types of people. This rather young target, comfortable with applications, allowed us to get more feedback on the user interface, the simplicity of the application and its usefulness.
Thanks to the user tests, we were able to improve the design of our application, especially the background, the colors and the logo. We were also able to improve the functionalities on the home page and the search page.
After getting all our user feedbacks, we were able to improve our
mockup as much as possible to make our application functional and
fluid.
Indeed, the mockups provide a medium-fidelity representation of our
project. Their objective is to demonstrate our concept in order to
easily obtain feedbacks from end-users.
Our final Mockup after getting all of our users feedbacks :
We could give the choice of the importance level and precision
of the information given ;
We were thinking about adding a premium version with
documentaries and reports linked to the topic.
We also thought to propose a personnalized content depending the user's favoutite information.